Senin, 18 April 2011

"Detroit disease" Inflicts Chrysler


Chrysler slumping sales and massive losses to attract the atmosphere at a time when even its toughness had once admired. Nevertheless, some analysts seem to Chrysler, according to its protective cloak, and in the end, the so-called ' disease ' was shot in Detroit.

Car reports that Chrysler had it at least twice prior to expected in the third quarter for $ 1.5 billion will lose. This loss of gas-guzzling trucks and Suv's slow sales [NULL] is brought about.

Tom Appel, consumer guide automotive, "the company was hit particularly hard small, fuel efficient cars for public growth according to the desire of the editor. But the problem is more than reality can be recognized. "

"I was a little backlash of Chrysler's Chrysler 300 and charger like big and so far the car is very efficient and so there is a general impression being hurt," added Appel.

Chrysler President and ceo Tom LaSorda company smaller cars with a portfolio of internationally competitive and its said. "We've got to solve that problem and recent reality and market trends mixed more in line with our product portfolio to move" LaSorda.

"But the new product key for a while, Chrysler, Ford and gm are the same Asian manufacturers are used by the same flexible manufacturing process and its car and truck inventory management needs to do a better job," Kevin Reale, AMR Research's principal investigator, said.

Analyst Chrysler lineup there are other issues saying that as well. One problem is that the medium SUV on the market provides its limit. On the one hand, the Dodge Durango for sale dropped suddenly. A reduction in sales to avoid the car back and forth to set an impressive lineup of Chrysler auto parts corrected.

This year is expected to be released new Chrysler products and Dodge Caliber compression Sebring Sedan, Jeep Compass, Jeep Patriot. "Dodge so fuel economy in the area of recognition will help, but with something new when it comes to people who come to Minivans and mid-size Nitro SUV to run," Appel is added. "The expectation is that the new Dodge Caravan and Chrysler Town & country minivan, and new ones will be, but their release is still far away from some of the time until mid-2008 got me."








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